Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations Special leads are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an report. Meanwhile, artificial intelligence (AI) is also making waves in the industry. It’s Special leads reported that 70% of enterprises expect to implement AI in the next 12 months, according to Forrester. While combining marketing automation with AI seems like a potential way to prepare your business for the future, you may have questions.
What are some best practices to implement? What are the Special leads benefits of using marketing automation with AI? How will all this impact future business opportunities? In this blog, I’ll examine some benefits of combining AI with your marketing automation, best practices of deploying the technologies together, and predicted trends to look out for. Benefits of Combining Special leads AI with Your Marketing Automation Increased Efficiency Currently, many organizations face the challenge of trying to manually manage all the various marketing efforts. This Special leads often takes a lot of resources to operate the marketing technologies stack.
Marketing automation, when combined with AI, can cut down Special leads on risks created by an error-prone, manual approach and help speed up time. More Relevance and Improved Marketing Performance If the marketing message is not relevant to the audience, the customer will tune out. When there’s no relevance in the marketing message, the customer’s expectations Special leads are not met. However, combining AI and marketing automation can help you predict the right programs for the right people.