First, you need to decide whether you will create a personal or business profile . This will depend on your strategy , but nothing prevents you from having both: a Clipping Path Service personal profile where you share information about your personal career and a company page aimed at promoting and expanding your business.
Your profile is the most important part of your LinkedIn marketing strategy . Therefore, choose profile images and the cover image with a good resolution, attractive and that identify you as a professional or your company.
Take advantage of your profile description to explain what you are doing, for whom and why you are different from others. You only have 120 characters, so try to be practical and objective. Remember that this is one of the first things on your profile that users will see.