Within an inbound marketing strategy strategy , PR (public relations) can play a fundamental role in attracting our buyer person. As you already know, public relations is based on cultivating our brand's relationship with the media and getting them to talk about us organically, without the need to pay for sponsored content. Inbound-marketing-strategies. The media are a loudspeaker, and therefore it is a very powerful tool to spread our content. If we are in the press, it means that they talk about us and that we are part of the debate, and this brings multiple benefits for companies. Advantages of PR for individual email list your inbound marketing strategy It is difficult to quantify the economic impact of press appearances , but this does not mean that we should ignore PR actions. Appearing in the media provides multiple advantages, such as: increased visibility , both among those who already know us and among new audiences. This translates into more possibilities of reaching our buyer person or ideal client. Greater engagement with users, since they are more exposed to our brand. Positioning as an expert source in the sector, with the consequent increase in reputation, prestige and credibility. The objective must be to become a reference company within our sector. Greater capture of leads . If we can track the users who visit us after seeing one of our news and the actions they take within our website, including conversions to leads and customers, we can begin to attribute an economic value to the activities of public relationships.