A mailing list with a narrow target audience lets the web master target the exact needs of the web site's users. Web marketers understand this. That is mailing list why most double opt-in lists command higher advertising rates. If you're searching for ways to effectively build up your ezine newsletter with people buying from you regularly, then take a look at the following tips. Having someone buy one product from you is not going to help your business grow. What you need is people that are going to regularly buy from you to keep your business running. So what you need are long term customers, not just one time buyers. The best way to get long term buyers is to build a mailing list that is going to be mailing list highly responsive. When you are talking about a highly responsive mailing list, you are talking about buyers who are going to regularly buy from you when you send them an email. So now let's cover a few of the tips that could help you build the best mailing list that you have ever seen! First things first, you have to turn the mailing list people that buy one thing from you into long term buyers. The best way to do this is to get them on your mailing list. When you buy from a lot of sites, they make you give them your email address. You see, emailing people with new products and new sales that have already purchased something from you is a good idea.