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St.George Healthcare Group

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Alcohol Addiction Among Millenials


Alcohol Addiction Among Millenials

Over the course of one decade, from 2007 to 2017, the rate of alcohol-related deaths among millennials rose by 69%, the rate of deaths caused by drugs rose by 108%, and the suicide rate rose by 35%. The report also indicates that the Opioid epidemic has devastated millennials. From 1999 to 2017, the rate of fatal Opioid overdoses among millennials rose by 500% and the rate of fatal overdoses involving Synthetic Opioids (especially Fentanyl) skyrocketed by 6,000%.

Alcohol addiction has become a matter of concern among millennials. The symptoms of alcoholism do not depend on the quantities of alcohol taken every other day or the number of years a person engages in alcoholism. The question many people still ask is what has led to the quick rise of alcoholics among young adults. Letting millennials continue with their drinking habits citing a natural growth stage could lead to a lifelong problem of alcoholism or even death. Millennials show no significant signs of quitting their drinking habits, but it typically lessens over time.

Millennials are quick to tell the world about their drinking. Although they might drink alone, 50% of millennials share their experiences on Facebook, and another 33% are likely to share it on YouTube, Twitter, and Instagram. They use the internet to receive expert and peer comments about beer and liquor. Approximately 60% of millennials consider online alcohol reviews as extremely important as compared to 20% of baby boomers. The shift in buying behavior has changed how businesses operate all together. At the moment, Starbucks and even some movie theaters now provide wines. The development of online markets has also contributed to the rise in alcohol demand by creating a delivery service to help alcohol get to the consumer in less time. Innovation and technology have increased the access of alcoholic beverages among millennials. Consequently, these industries have taken advantage of this shift to maximize their profits.

Millennials are also value-conscious when it comes to purchasing alcoholic drinks. This is also evident in the way they do their shopping of other products. However, this does not mean they fancy mass-market beverages but instead go for small batched and handcrafted liquor. Millennials equate quality more than baby boomers do to a tune of 40% to 27% respectively. The popularity of wine among the younger generation has caused this sudden rise of ratios.

Millennials are also always seeking to experiment new flavors and new liquor. Although they seek quality, millennials are not excessively loyal when it comes to sticking with one brand. Millennials are indeed fickle. They are always seeking variety and a new flavor of wine. The average millennial wine drinker is reported to have the most varied taste of wine and alcoholic drinks in history. They have also been branded as an adventurous lot which is always out to try different things. At the end of the day, these millennials end up consuming more alcohol than the generations before them. This outgoing and adventurous nature exhibited among millennials translates to a higher intake of alcohol. Most will try out several drinks as a fun way of searching for the taste they will feel best satisfies them.

The presented statistics have forced the government to set up measures, programs, and institutions that will address millennial alcoholism in the twenty-first century. The rising concern among parents also prompted the idea of having alcoholic recovery centers to specifically target this population group.

Drug addiction can affect anyone, even the youngest among us. Much like Millennials, members of Generation Z (Gen Z), also called zoomers, run a higher risk of developing a substance abuse problem than previous age groups. According to the National Institute on Drug Abuse (NIDA), 23.6% of 12th graders used illicit drugs in 2015. Alcohol use is also a problem. The National Institute on Alcohol Abuse and


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