At the end of March, Facebook saw a Whatsapp Mobile Number List significant decrease in companies that advertise, and therefore also in their advertising prices. It is estimated that about 30% of advertising revenue comes from the travel and film industry. You can imagine that those sectors have put all marketing budgets on the back burner. This is how Whatsapp Mobile Number List Facebook runs according to Needham & Co. Analyst Laura Martin has lost 50 million in advertising costs just by postponing the new James Bond film 'No Time To Die'. Compare periods With this knowledge, we compared the campaigns of our customers from 1 March to 30 April with the same Whatsapp Mobile Number List period last year. Many KPIs in your campaign depend on the quality of your campaign.
A lower CPC says nothing about the Whatsapp Mobile Number List amount of competition and can be entirely due to the quality of your campaign. The KPI that says the most about lower costs is cost per 1,000 impressions (CPM). So we focus on that in the comparison. To compare apples to apples, we compared all campaigns with the Whatsapp Mobile Number List optimization goal of website traffic on both Facebook and Instagram. As you can see below, the difference with last year is huge. The cost per 1,000 views is down 66.5% on Facebook and 65.9% on Instagram. According to data from Gupta Media, the CPM (Facebook and Instagram) reached a Whatsapp Mobile Number List low of 0.77 on March 25, 2020. In 2019 this was still 2.98.
The decrease in costs thus seems to have Whatsapp Mobile Number List been confirmed by the decreasing number of competitors in the Facebook auction. So that offers opportunities? Secure! However, in Gupta's chart, the CPM is again showing an upward trend. On May 10, 2020, the average CPM is already 1.68. Facebook also confirmed in Whatsapp Mobile Number List their Q1 report of 2020 that they already saw improvement in ad revenue in the first three weeks of April. After the initial steep decrease in advertising revenue in March, we have seen signs of stability reflected in the first three weeks of April, where advertising revenue has been Whatsapp Mobile Number List approximately flat compared to the same period a year ago, down from the 17% year-over-year growth in the first quarter of 2020.