Choose a future-proof approach to integration. Decide what metrics to use to tie your strategy to business outcomes. The final set of TED-style talks in this track will begin with Sean Hiss, director of marketing strategy and operations at Equinix , and James Thomas, CMO of Allocadia , addressing How to Wrangle MarTech Spend in a Large, Rapidly Growing Business (and Survive !) . Who doesn't need to know that? They'll describe how CMOs can get a
firm grasp of where their budget is going at any time, and visibility into how their spend in technology is impacting revenue and company growth. Samantha Stone, founder and CMO of the Marketing Advisory Network , will wrap up the track with Surprisingly jewelry retouching service Simple Techniques for Building System Requirements that Meet IT & Business Needs . She'll share: Common mistakes marketers make when building technology requirements The serious consequences of getting system requirements wrong Simple techniques that build consensus while
keeping the project on schedule Meeting agendas that collect feedback without derailing progress May 11: Emerging & Mobile Track Artificial intelligence, geolocation-based experiences, virtual reality, augmented reality, chatbots, blockchains — we'll explore the leading edge of marketing technology and how it's changing the state of marketing in this track of 8 TED-style presentations, also grouped two- at-a-time. Jeremy Epstein, CEO of Never Stop Marketing ,