So it is not enough to just open a page, put the logo and publish something from time to time. In this way it is easy for our brand to be buried and forgotten Jewelry Retouching Service among the avalanche of information that floods the user's feeds. Here I am going to explain the mistakes you should avoid so that this does not happen to you.
The most common marketing mistakes on Facebook
1. Use a profile instead of a page
For many this may be a no-brainer, but it happens more than it should. There are those who think that there is no major difference between a profile and a page, or that they do not even know that pages exist. Some use a profile deliberately because they think that way they can have a more direct relationship with their fans.
The pages or fanpages are the formats created to provide businesses with the necessary tools to publicize their brand, carry out measurements, strengthen their relationship with followers and, in general, manage their presence on Facebook. While the profiles are exclusive to individuals, they do not have these tools and they also have a limit of 5,000 friends.