By moving our blog from a subdomain to a subdirectory, traffic doubled overnight. Lippay : I like breaking things lately. They removed most/all content from their key pages and Laura prepped the org for tanking, but nothing happened. TL; DR - It's good to be Netflix. Kyne: I like to look at the information architecture and wonder if the most important products/categories/pages etc. are high in architecture compared to a huge tree of things that is less important.
Fin The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here. The fax number list Definitive SEO Audit Part 2 of 3: Content and On-Site Posted: 2020-11-18 SEO content on the watch face. Disclaimer: Every situation is unique. This overview of the elements of an on-site content and SEO audit addresses the first commonalities I look at with non-penalized sites hoping to increase their traffic. If you have a penalty or other serious issues,
this list is not exhaustive and will not cover all the areas you need to research or the methods to use. Last month, I started my three-part series on performing an SEO audit on your website. The purpose of regularly auditing your site is to ensure that you're not only protecting yourself against penalties or technical oversights, but that you're getting the most out of the content you provide (from an organic SEO perspective in this