, joint-stock banks (1.71%), urban Commercial banks (1.88%), private banks (0.68%) and foreign banks (0.76%). Rural commercial banks not only face the problems of high loan concentration and heavy historical burden, but also face great changes in the era of Internet finance. 3. The advantages of traditional channels of rural commercial banks are gradually lost Before the
emergence of Internet finance, it was easy for rural commercial banks to obtain farmers' deposits, but since the emergence of Internet finance in 2013, rural commercial banks have been greatly affected. Many farmer friends may not have a bank card of a rural commercial bank, but there is a high sms marketing service probability that there will be Alipay and WeChat. The opening of Yu’ebao and Yiqiantong is extremely simple, and can be completed in one or two steps. Account opening and financial management are much simpler. Up to now, Alipay users have exceeded 1.2 billion, and
WeChat users have exceeded 1 billion. Wechat and Alipay can reach customers that many rural commercial banks have not acquired through online channels. With the entry of Internet finance and the implementation of interest rate liberalization, it has become more difficult for rural commercial banks to obtain liabilities, and the cost of interest payment has increased.