Today, we want to make your path forward a little clearer. We’ve worked with law firms for years, and are familiar with legal marketing strategies that reliably work to help build your brand awareness and bring in high-intent potential clients. Let’s take a look at the 6 best legal marketing strategies for law firms in 2022. 1. Have a High-Quality Educational Blog One of the biggest challenges that lawyers have is building trust and seeming approachable. Many clients find the idea of even needing to work with a potential lawyer to be intimidating.
They’re intimidated by whatever whatsapp database process they’re facing, whether it’s getting power attorney for an aging parent, filing a lawsuit against an employer, or seeking damages in civic court. And unfortunately, many don’t trust lawyers but they need to, because whatever they need help with is high-stakes for them. Consistently running a strong, well-researched educational blog is one of the best things you can do to help with all of this. It offers the following attorney marketing benefits: Leads can see that you’re sharing knowledge and resources for free, which builds trust They become familiar with your brand name.
The process— or parts of it— is a little less intimidating or overwhelming as they know more, helping them to feel more confident to get in touch Content marketing offers benefits outside of building trust, too; it makes it easier for you to show up in search results for diverse but high-intent keywords. Someone searching for “am I legally responsible for my mom’s medical bills” or “how to set up a trust fund” is using long-tail, information-focused keywords. This may not seem as high-intent as “family attorney Denver,” but these are ultimately people who have a need for your services and are trying to figure that out.