Looking for inspiration and new insight to forge new B2B marketing success as we drive ahead to 2022?
Today is National Book Lovers Day, and to celebrate the occasion we’re taking a look at 11 forthcoming or recently-published books that offer an array of fascinating tactics, tips, case studies, and other insight from some of the industry’s top business marketers and subject matter experts.
Let’s turn the page and jump right in for
1 — RE:Think Innovation: How the World’s Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes
Carla Johnson
Leap Advisor, Demand Spring
Carla Johnson Book
Carla’s new book, “RE:Think Innovation: How the World’s Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes,” offers a wealth of insights that are certain to inspire B2B marketers.
Carla also shared some of her content marketing predictions in our annual “Top B2B Marketers Share their Content Marketing Predictions for 2021.”
2 — Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)
Joe Pulizzi
Founder, The Tilt
Joe Pulizzi Book
Joe recently released a completely Colombia Phone Numbers List updated and expanded edition of “Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money),” offering a fascinating array of new insights for content marketing success.
Joe took the time to share some of his top take-aways from the book with our readers, in “10 Ways to Drive Revenue through Content Marketing by Joe Pulizzi,” a fantastic resource for B2B content marketers looking to learn more about the concepts explored in the latest edition of this powerful book.
3 — The Digital Pivot: Secrets of Online Marketing
Eric Schwartzman
Digital Marketing Consultant, Schwartzman & Associates
Eric Schwartzman Book
Eric digs into a variety of online marketing strategies in “The Digital Pivot: Secrets of Online Marketing,” including success stories and a look at how marketing can power a successful digital business.
In his PR Tech Wednesdays video interview, Eric joined our CEO and founder Lee Odden to discuss some of the nuances and intricacies of B2B influencer marketing, in “B2B Influencer Marketing Deep Dive with Lee Odden, CEO of Top Rank Marketing.”
4 — Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds
Mark W. Schaefer
Chief Operating Officer, B Squared Media
Mark Schaefer Book
Mark’s “Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds” explores an array of ideas for marketing motivation, along with how to take advantage of the business of uncertainty and much more.
Mark also shared his thoughts on utilizing new social media channels in our “How B2B Marketing Influencers Are Finding Success On New Social Channels.”
5 — Winfluence: Reframing Influencer Marketing to Ignite Your Brand
Jason Falls
Senior Influence Strategist, Cornett
Jason Falls Book
With his “Winfluence: Reframing Influencer Marketing to Ignite Your Brand,” Jason takes an in-depth look at influencer marketing, with an eye towards how it can help businesses and brands succeed.
Jason joined our CEO Lee Odden for a look at B2B influencer marketing in a podcast, with some of the top insight covered in our “The State of B2B Influence Marketing – Top 10 Insights for 2021.”
6 — The Experience Maker
Dan Gingiss
Chief Experience Officer, The Experience Maker
Dan Gingiss Book
With a forward by Ann Handley of MarketingProfs, the forthcoming release of Dan’s newest book, “The Experience Maker,” is sure to offer a helpful, well-researched, and entertaining look at how marketers need more than ever to build memorable experiences. The book is scheduled to be released on September 14, 2021.
Dan offered up a selection of his thoughts about B2B influencer marketing in our “B2B Influencer Marketing Advice from 9 Top B2B Influencers.”