To align your content and distribution with the messy buyer journey. But how do you deliver content that actually helps. Job Function Email List your buyers get through their twists and turns? And how do you ensure that they can access that content when they want it? While the buyer. Job Function Email List journey is not linear, you can conquer it by creating content for traditional stages in unexpected ways to create content.
Mixes that give buyers what they need even when you don't know they need it. How do you make a good mix? Go live for chaos - mix up your content formats and make it accessible. Job Function Email List whenever or how buyers arrive at that stage in the traditional buyer journey. Job Function Email List For this post, I used the shared buyer journey model in Optimize Content Marketing by Facilitating the Buyer Journey.
And added a fourth stage - retention/loyalty. HANDPICKED RELATED CONTENT: Make Your Readers Last Longer. Job Function Email List With These 4 Formats 9 Evergreen Content Formats for Long-Term Success [Example] Content format. Job Function Email List Let's consider how to use a mix of content types to serve at each step of the journey. The key is to create content in that format that is most relevant to the stage.