If the content is very different, switch to the subdomain. Friesen: If it can be its own website, it can be a subdomain. If it is part of the “content pyramid”, it must be in a subdirectory. Kyne: If you have a small site, you don't need to put things on subdomains. Q: Why is Boser so jaded? Boser: I'm 20 years in this business and half of what Google says is crap. We would find out things Google's algo did that they didn't know they had done themselves. We are at a point where there is a lot of misinformation coming from Google.
Take everything Google says with a grain of salt. It's your business. This is your site. You know what's right for your business. Q: What's in your toolbox? Lippay: I dig fax number list Stat and Ahrefs. Friesen: Standard stuff. SEMRush and Screaming Frog. We use BrightEdge. We don't use anything cool and delicate. Sullivan: I like the one that lets you see what a page looks like on Chrome with different devices Friesen: Web Developers
Toolbar is Still the Best Lippay: I got into accessibility tools to find out what someone [sees] who is visually impaired on your site. Chromebox is fun. Q: Any SEO strategies you want to share? Boser: If you host duplicate pages on subdomains of partner sites, cloak for Google and 301 on the main site. It may not work yet. ;-) Friesen: One of the biggest things we did was teach our writers how to use the words we want to rank for in our copy.